The promotional gifts are common these days to improve the business profitability. The success of any business depends upon its brand image. The promotional items are affordable and capacitate the business to improve the brand visibility.
The company should wisely choose the promotional gift. The promo gift should be cost effective as well as it should be usable. The promo gifts determine the presence of the company in the competitive market. It also helps to create awareness about the product among the public. They enable the brand to reach to more number of people. It also shows the company’s professionalism.
There are huge numbers of options out of which the promo gift can be chosen by the company. They can be Coffee mugs, engraved pens personalised pens, Key chains, Executive diaries, Calendars, T-shirts etc. Among the available items, the fountain pens are considered to be the most effective promo gift. The pens are cost effective as well as usable. The trend is now for the personalized promo pens.
Personalized promo pen
The customized promo pens are most popular than the original pens for promotion. The companies customize the pens by engraving on them the logo of the company, its name, products and contact numbers. These pens are of great demand. The pens can be customized either by imprinting or engraving.
The imprinted personalized pens are manufactured by printing the content and graphics by the use of stencils. In this, the ink is transferred on the body of the pen. But the con of this is that, with the regular use the print is removed from the pen.
The engraved personalized pens create more impact on the customers than the non-personalized pens. The personalized pens help to recognize the brand and the products of the companies last long. The personalization makes the pen unique and highlighted among others. The engraving is permanent and it is especially done on the pens with metallic body.
The pens to be customized should be wisely selected. Select the right color of ink, body design and the right font to be imprinted or engraved.
Branding with pens
Either imprinted or engraved, the personalized pens help in the brand promotion. The brand name is promoted as the pens are borrowed and passed around.
If you are planning to improve your company’s brand image, then you should be cautious about choosing the pen. If it is of good quality then it surely warrants the customers to recognize the brand for the long time. It is of no use if the pen is engraved by your company’s name and logo but it does not work properly. This will only create the negative impact on your potential clients and customers.